Let's break down the difference between planning and strategy:

• Planning: This is about creating a detailed roadmap. It involves setting goals, outlining steps, and allocating resources to achieve a specific objective. Think of it as the "how" of getting from point A to point B.

• Strategy: This is about making choices that position you to win. It involves understanding the competitive landscape, identifying your unique strengths, and making decisions that give you a competitive advantage. It's the "why" behind your actions.